From Rural Camps to City Labs: Making Diagnostics Truly Accessible

Access to timely and accurate diagnostic services is the backbone of effective healthcare. Yet, for decades, millions of people in rural India have remained beyond the reach of such vital services. Distance, lack of infrastructure, cost, and awareness have created a gap so wide that diseases go undetected, illnesses worsen, and preventable conditions escalate into emergencies.

Dr. C K Reddy Group recognized this challenge early on. Through Live Line Healthcare, the group has been working relentlessly to break these barriers by bringing diagnostic solutions not just to urban medical centers but directly into the heart of villages, slums, and underserved communities. The goal is simple yet profound — no one should be denied a diagnosis simply because of where they live.

A Two-Pronged Strategy: Camps & Centers

Our mission to make diagnostics truly accessible works through a two-level approach:

🏥 Mobile Diagnostic Camps in Rural Regions

From small hamlets in Telangana to remote tribal areas in Andhra Pradesh, our on-ground teams conduct fully-equipped medical camps offering:

  • Free pathology and biochemistry tests

  • On-site radiology and ECG services

  • Health checkups for women, children, and senior citizens

  • Counseling and doctor consultations

These camps are often the first time many villagers receive a blood test or learn about underlying conditions such as diabetes, anemia, liver issues, or thyroid disorders.

🏢 Urban Diagnostic Labs with World-Class Infrastructure

In contrast, our labs in urban zones are designed for high-precision diagnostics with:

  • Automated lab equipment

  • Experienced technicians and diagnostic experts

  • Seamless digital reports and record keeping

  • Specialized packages for lifestyle diseases

What makes our approach unique is the integration of data, follow-up care, and continuous engagement between both these systems. Urban labs support the rural camps by processing complex cases and training field technicians.

Affordability Without Compromise

Access means nothing if services are unaffordable. At Live Line Healthcare, affordability isn’t an option — it’s a promise.
We offer:

  • Low-cost diagnostic packages curated for rural communities

  • Free services during CSR-driven camps

  • Subsidized services for NGOs, schools, and primary health centers

  • Teleconsultation bridges to ensure that diagnosis leads to the right treatment path

This pricing model is made possible through volume-driven operations, automation, and cross-subsidization from our urban networks — proving that healthcare doesn’t have to be expensive to be effective.

Digital Connectivity, Real-Time Results

One of the most empowering features of our diagnostic ecosystem is digital connectivity.
Patients from rural camps receive:

  • SMS alerts for test reports

  • PDF reports on WhatsApp

  • Access to community health volunteers for guidance

  • EMR-linked follow-ups when needed

Urban patients benefit from:

  • Online booking

  • Lab-at-home services

  • Doctor access via telehealth

  • Health record integration

This tech-powered infrastructure ensures speed, transparency, and reliability for all.

Beyond Diagnostics — A Pathway to Prevention

What begins as a diagnostic service often evolves into a preventive healthcare journey.
At every touchpoint — be it a rural blood test or an urban thyroid panel — we educate people about:

  • Nutrition and lifestyle

  • Disease prevention

  • Medication adherence

  • The importance of regular checkups

Our impact isn’t just measured in tests conducted — but in early interventions, lives saved, and families empowered to take control of their health.